20th Anniversary Project Journey
Purpose Development Process (from 2023 to 2024)
In August 2023, the "New PMDA Initiative Project" was launched with 15 selected members from various departments and the members from Public Relations Division to develop ”What PMDA aims to be like”.
The project concluded nine workshops.
Looking back on our 20-year history, we revisited PMDA's strengths and core values from various perspectives.
We also tried drawing a picture of an exciting future vision.
The Purpose was completed after many discussions, incorporating various voices through organization-wide surveys and interviews with executives and selected staff members. Our aim was to express PMDA's Purpose in our own authentic words.
Each word, even a comma, is carefully chosen to embody PMDA's aspirations.
What is the Purpose? Why these words were selected? What kind of thoughts are embodied?
We held a "Purpose Sharing Meeting" for all PMDA members, during which project members who created the Purpose shared their thoughts, word choices, and embedded intentions.
PMDA’s new logo, representing PMDA’s Purpose, has been decided by vote of all PMDA’s members.
On April 1, 2024, PMDA celebrated its 20th anniversary. We unveiled our Purpose and started implementation initiatives.
As a first step to make the Purpose personalized, we conducted "Purpose Dialogue Sessions" to promote awareness of links between colleagues working together beyond departmental boundaries.